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Vigneshwaran UserVU
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Vigneshwaran User

@vigneshwaranuser1

Product Designer at Swivl who shaped an AI Website Builder template system that raised website publishing rates 3.5x.

India
Message

At Swivl, I own the AI Website Builder section template system, shaping its information architecture, responsive behavior, and nine reusable sections. Companies using the templates published websites at 3.5x the rate of those using default layouts, and their publishers were 3x as likely to republish.

I design experiences across six B2B product surfaces, using research, product analytics, and prototyping to find and address user friction. I also maintain Swivl’s mobile app design system in Figma; earlier at Dashloc, I designed web and mobile interfaces and established the team’s first reusable component library. I’ve also designed and coded Vola, a badminton scoring app, in React Native and TypeScript.

Experience

Work history, roles, and key accomplishments

SW
Current

Associate Product Designer

Swivl

Mar 2025 - Present (1 year 8 months)

Owns the AI Website Builder section template system end to end, including information architecture, responsive behavior, and reusable sections. Tracks adoption and drop-off in PostHog, designs end-to-end experiences across six B2B product surfaces, and maintains the mobile app design system in Figma.

Education

Degrees, certifications, and relevant coursework

SN

Shift Nudge

Product Design Masterclass, Product Design

Product Design Masterclass in progress.

DU

Design Boat School of UI/UX

UI/UX, UI/UX

2023 - 2023

Completed UI/UX training at Design Boat School of UI/UX from August 2023 to December 2023.

KS

Kumaraguru College of Liberal Arts and Science

Bachelor of Science, Visual Communication

2020 - 2023

Activities and societies: Guest UI/UX lecturer, Kumaraguru College (2024, 2025), and workshop facilitator for aspiring designers. Mahatma Gandhi Scholarship for academic excellence.

B.Sc. in Visual Communication from Kumaraguru College of Liberal Arts and Science, Coimbatore, from 2020 to 2023.

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