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Usamah Jamaludin

@usamahjamaludin

Backend software engineer at Piktochart @ ThriveCart who developed AI visual generation across 40+ formats and expanded image and video options.

Malaysia

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What I'm looking for

I value flexibility, work-life balance, and family, and I have a high respect for entrepreneurship and ongoing curiosity about software development.

At Piktochart @ ThriveCart, I developed backend processing that enabled AI visual generation across 40+ formats, supporting a new stream of user acquisition and revenue for Product and Marketing.

I expanded Piktochart's AI generation capabilities with an extensible integration framework for Google, OpenAI, and Replicate, giving users more choices for image and video generation.

At Piktochart @ ThriveCart, I also laid the codebase foundation for a more developer-friendly backend API, with standardized REST operations. I improved development practices with Swagger documentation and feature flagging via Flipper.

Earlier, I developed Kitikiti HRM, a configurable, payroll-focused application with leave and expense modules. Across my work, I focus on stabilizing and improving backend systems while prioritizing business needs.

Experience

Work history, roles, and key accomplishments

Lead Backend

Piktochart @ ThriveCart

Feb 2020 - Jul 2026 (6 years 5 months)

Developed backend processing for AI visual generation over 40+ formats, enabling a new stream of user acquisition and revenue. Architected an extensible integration framework against AI model providers and set the codebase foundation for rebuilding the legacy backend API.

Ruby on Rails AI Integration REST APIs Swagger Flipper GCP AWS

Senior Programmer

Black Tangent

Nov 2018 - Feb 2020 (1 year 3 months)

Designed and built a TM Forum compliant, multi-tenanted Rails-based B/OSS solution for the European telco market.

Ruby on Rails OSS BSS TMF Multi tenancy

Founder

Kitikiti HRM

Jul 2016 - Nov 2018 (2 years 4 months)

Developed Kitikiti HRM, a fully configurable, payroll-focused HRM application with integrated leave and expense modules, while on a career break to care for a newborn son.

Ruby on Rails HRM Payroll Leave Management Expense Management

Tech Lead / Manager

Photobook Worldwide

Aug 2017 - May 2018 (9 months)

Led end-to-end optimisation of Photobook's Magento e-commerce ecosystem, cutting production issues by ~75% and enabling 10x higher daily order volume.

PHP Magento Ecommerce Optimization

Senior Software Engineer

Booster.com (Created by CustomInk)

Feb 2015 - Jun 2016 (1 year 4 months)

Led a newly created maintenance team for a Rails application, cutting recurring maintenance tickets by an estimated 40–50% year-over-year within six months.

Ruby on Rails Maintenance Root Cause Analysis

Senior Software Engineer

MYOB

Sep 2013 - Jan 2015 (1 year 4 months)

Led the maintenance team for MYOB's AccountRight Live C# .NET app, ramping up on complex accounting domain knowledge and winning the MYOB KL Hackathon twice.

C#.NET Azure Accounting Maintenance

Software Development Senior Advisor

Dell

Apr 2011 - Sep 2013 (2 years 5 months)

Worked on Dell's partner portal reconstruction and data center capacity planning tool, promoted to team lead and received a VP excellence award within two years.

SharePoint ASP.NET Team Leadership