Ujjwal Gawand
@ujjwalgawand
AI Video Creative Director blending cinematic storytelling and generative AI to deliver brand films at speed.
What I'm looking for
I’m a visionary AI Video Creative Director with 20+ years of cinematic storytelling, art direction, and brand campaign experience, now operating at the frontier of Generative AI. I’m equally fluent in classic craft—rule of thirds, colour theory, and lighting—as I am in seed values and prompt engineering.
In my current role, I direct end-to-end AI-assisted brand campaigns for F&B clients, using tools like Midjourney and Stable Diffusion to produce campaign visuals at unprecedented speed and scale. I also produce generative AI brand films and social-first content, bridging cinematic storytelling craft with AI video production to solve complex creative briefs. I’ve developed 20+ AI-powered campaign concepts and defined color systems, typography, and AI-generated visual tone to keep every touchpoint cohesive.
Before this, I translated high-profile feature film scripts into immersive visual worlds, and I led large teams across costume, camera, set, and VFX—coordinating 300+ and later 800+ crew members. I’ve also taught visual storytelling and art direction as an Associate Professor at FTII Pune, mentoring 50+ student film projects, and I’ve built creative leadership through founding and curating large-scale brand and cultural experiences.
Experience
Work history, roles, and key accomplishments
AI Creative Consultant
Video Self-Employed
Feb 2025 - Present (1 year 3 months)
Directed end-to-end AI-assisted brand campaigns for F&B clients, using Midjourney and Stable Diffusion to produce campaign visuals at unprecedented speed and scale. Produced generative AI brand films and social-first content and defined cohesive AI-generated color/tone systems across touchpoints.
Art Director - Love & War
SLB Production India LLP
Jun 2024 - Jan 2025 (7 months)
Translated a high-profile screenplay into premium, large-scale visual environments using core cinematic craft principles like color theory and visual continuity. Led and coordinated 300+ crew members across costume, camera, set, and VFX teams to deliver production-ready visual execution under demanding schedules.
Set Designer, Ramayana
DNEG
Jan 2024 - May 2024 (4 months)
Directed visual execution for a large-scale film production by translating conceptual briefs into immersive environments delivered at scale. Led 800+ crew members and managed rapid set transformations to maintain seamless visual continuity while bridging practical and VFX-driven design elements.
Associate Professor - Visual
Thinking FTII Pune
Oct 2017 - Jan 2024 (6 years 3 months)
Taught visual storytelling, art direction, and design thinking to post-graduate students, mentoring 50+ student film projects from concept to final delivery. Designed interdisciplinary programmes and delivered masterclasses on the convergence of cinematic craft and digital creative innovation, including emerging generative visual design.
Co-Founder & Creative Director
New Bombay Design
Jan 2014 - Oct 2017 (3 years 9 months)
Built and led a multidisciplinary creative studio delivering integrated branding, advertising, and content-driven campaigns for clients across real estate, banking, and cultural sectors. Directed end-to-end campaign execution—ideation through production and channel orchestration—while managing creative teams and client relationships to ensure consistently high-quality output.
Curator & Co-Founder
Matheran Green Festival
Mar 2015 - Aug 2016 (1 year 5 months)
Conceptualised and curated an international art festival featuring artists from 26+ countries, designing immersive installations and public art experiences. Collaborated with government bodies on sustainability initiatives to drive regional visibility through large-scale experiential brand communication.
Assistant Art Director
Various Production Companies
Jan 2004 - Jan 2014 (10 years)
Served as Assistant Art Director on 60+ advertising films and multiple feature films, contributing to set design, visual execution, and production coordination across high-volume projects (2010–2014). Led production design for Marathi feature films and built research-driven narrative visual design capabilities (2008–2011) from strong fundamentals in typography, layout, and visual communication.
Education
Degrees, certifications, and relevant coursework
Film and Television Institute of India (FTII), Pune
Bachelor of Fine Arts, Design
2007 - 2009
Earned a Bachelor of Fine Arts in Design, building foundations in visual storytelling and design for media.
L.S. Raheja School of Art, Mumbai
PG Diploma, Art Direction & Production
2003 - 2007
Completed a PG Diploma in Art Direction & Production, focused on visual design for film and production work.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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