At Lifestyle International Pvt. Ltd., I develop prints and graphics for Ginger Womenswear, translating trend research into seasonal collections for dresses, tops and co-ord sets.
I create repeat and placement prints, graphics, colour stories and production-ready artwork, and prepare linesheets and moodboards for internal teams. I also contributed print development across Code, Fame Forever, Code Classic, Nexus and Ginger nightwear.
At IR Exports Private Limited, I designed print collections for scarves, stoles and soft accessories for international clients including Esprit, Zara, Ann Taylor, Chico's, S.Oliver and Cecil. I worked with manufacturing teams on sampling and product execution, and reviewed strike-offs, made colour corrections and approved print outcomes.
Earlier, I designed Fusion wear prints and surface graphics for Project Eve at Reliance Trends, and developed bespoke graphics and repeat patterns as a freelance designer. My training includes an MA in Textiles for Fashion from Manchester Metropolitan University and a B.Des in Textiles from National Institute of Design, Ahmedabad.
