Open to opportunities

Paulo Lima

@timedocravo

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Branding and sportswear designer with 10+ years turning activewear concepts into standout club and kit identities.

Portugal

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What I'm looking for

I’m looking for a role where I can lead branding and sportswear design—turning concepts into club-ready kits and personalized apparel—while collaborating in a proactive, team-driven environment and growing the business through strong visual identity and product development.

I’m a Designer with “mais de 10 anos de experiência”, Pós Graduado em Branding, focused on activewear and sportswear. I develop brand strategy, apparel concepts, and the detailed design work that helps sports organizations grow through strong identities and product lines.

Across my career, I’ve built expertise in “processos de design, vestuário” and collection development for sports. I research fashion trends, select materials, assemble technical sheets, and support the development of samples to deliver designs that match real performance and club needs.

In my most recent role, I worked with Nuiks Pickleball, supporting event organization, sports club management, and representing/marketing brands in Portugal. I also contributed to the construction of pickleball fields in public and private spaces, helping improve infrastructure for players of all ages and levels.

Previously at Macron Sports Hub, I created and developed personalization solutions for sports technical apparel—handling technologies like impressão and bordado—and collaborated with clubs from the store’s printing lab. I also supported branding and visual concepts for sports equipment and contributed to growth in Brazilian football through brand lines and premiations.

Experience

Work history, roles, and key accomplishments

Pickleball Designer

Nuiks

Apr 2024 - Mar 2025 (11 months)

Organized social and competitive pickleball events and supported sports club management. Represented and marketed sector brands and products, and contributed to construction of public and private pickleball courts.

Brand & Product Marketing Event Coordination Sports Management Pickleball Facility Planning Infrastructure Design Partnerships

Apparel Customization Designer

Macron Sports Hub

Nov 2022 - Feb 2024 (1 year 3 months)

Created and developed customization solutions for Macron sportswear, working with clubs to match fabric, color, and tech needs. Supported technical aspects (e.g., printing and embroidery) in the store’s printing lab and provided guidance on materials and styles.

Sportswear Design Fabric Material Guidance Print & Embroidery Workflows Sports Club Collaboration Product Development

Sports Equipment Designer

Belma Sport

Jul 2022 - Oct 2022 (3 months)

Developed visual concepts for sports equipment and supported digital assets. Designed/mounted templates (mold patterns) and evaluated model construction to inform production-ready outcomes.

Visual Concepts Sports Apparel Design Social Media Content Template Mold Assembly Technical Documentation Creative Production

Sportswear Designer

Santa Cruz Futebol Clube

Feb 2017 - May 2022 (5 years 3 months)

Created and developed sports uniforms and products for the sports industry. Conducted market and trend research and supported development of brand-own products for Brazilian football.

Sports Uniform Design Sportswear Product Development Trend Research Apparel Innovation Market Analysis

UI Designer (ERP)

New Print Informática

Oct 2016 - Dec 2016 (2 months)

Designed user interfaces for an ERP used in commercial systems. Translated business workflows into interface layouts to support system usability.

UI Design ERP Interface Design Commercial Systems UI Information Architecture Design For Business Software Prototyping

UI/Web Designer (Education)

Dulino

Aug 2015 - Oct 2016 (1 year 2 months)

Designed UI/Web experiences for education-focused products, including the “Aluno” offering. Supported delivery of interface improvements aligned to the learning platform needs.

UI Web Design UX UI Web Design

UI/Web Designer (E-commerce)

Estúdio Céu

Mar 2015 - Oct 2016 (1 year 7 months)

Designed interfaces for e-commerce and e-learning websites across digital devices. Also supported brand-building initiatives and occasionally contributed front-end work.

E Learning Interfaces Responsive UI Digital Product Design Interaction Design

UI Designer (MIC/ETEPAM)

Allen Informática

Apr 2014 - May 2014 (1 month)

Designed interfaces for MIC/ETEPAM systems. Produced UI layouts to support the commercial software’s user experience.

UI Design UI UX UI Navigation Design Visual Consistency

UI Designer (Windows Apps)

ETEPAM

Mar 2013 - Jun 2013 (3 months)

Designed interfaces for Windows Phone and Windows 8 app experiences. Built UI concepts focused on mobile and desktop platform usability.

UI Design Windows Phone Windows 8+Mobile UX Interaction Design Design Systems

Designer, Social Media & Video

Qualyfit Sistemas e Consultoria

Jul 2012 - Oct 2012 (3 months)

Worked as a designer and created social media content. Produced/edited video assets to support brand and communications needs.

Graphic Design Social Media Design Video Editing Content Creation visual communication Creative Production Brand Consistency

Web & UI Designer

Netmake Soluções em Informática

Jan 2012 - Jun 2012 (5 months)

Designed web interfaces and UI layouts while contributing to improvements in software development. Supported enhancements in systems built with Scriptcase.

Web Design UI Design Interface Improvements Scriptcase UI UX UI Design For Development Workflow Support