The man of cool
@themanofcool
Senior brand designer building identity systems that compound trust and justify premium pricing.
What I'm looking for
I’m a brand designer and strategic partner who solves the real gap between how strong a business is and how the market perceives it. I build brand infrastructure beyond deliverables—identity systems, visual language, guidelines, and positioning/messaging direction that attract the right clients.
Over the past several years, I’ve worked at a senior creative level across SaaS, fintech, e-commerce, AI startups, and financial services, creating systems for consistent execution. In one rebranding, a client 2X’d revenue within two months, and another stopped competing on price entirely.
Right now I’m refining brand and delivery workflows end-to-end: redesigning intake, rebuilding design QA with review frameworks, directing portfolio strategy to open inbound lead channels, and integrating AI tools into creative and business workflows. I mentor designers and lead visual direction standards across brand, motion, and 3D—because my clients think in years, not projects.
Experience
Work history, roles, and key accomplishments
Identified and resolved systemic bottlenecks across the BeautyBoss delivery pipeline — cutting project timelines from months to under 3 weeks through intake redesign and visual direction frameworks.
Re-built the company's Design QA process; established review frameworks and delegated effectively to maintain quality at scale.
Directed Behance and Dribbble portfolio strategy from near-zero — bui
Brand Designer at Design Musketeer LLC supporting brand and visual design work, including visual direction and rebranding-focused deliverables.
I’ve had the privilege of shaping brands.
(those experiences end up shaping me)
Here's what I was up to at Marketorr:
- Designed brand visual identities and comprehensive brand guidelines for Marketorr and clients including City Online, Imperial Jute, AnimateUIX, etc.
- Built and maintained all visual portfolio assets for agency's core service offerings.
- Set visual direction and led a small tea
I wasn’t even 18 when I designed a logo for a local client.
(I had no idea what I was doing)
But I knew I found my passion for life!
Started designing as a hobby, creating fan-made posters just for fun.
But what began as a passion soon became an obsession.
Suddenly, I was designing logos, company profiles, and pitch decks for clients.
- Six months of crafting social media content
- Hundreds of
Education
Degrees, certifications, and relevant coursework
Shanto-Mariam University of Creative Technology
Bachelor's Degree, Graphic Design & Multimedia
2019 - 2024
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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