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Tejaswini Chamoli

@tejaswinichamoli

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Performance-driven copywriter specializing in conversion-focused digital content.

India

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What I'm looking for

I seek a growth-oriented role in a collaborative team where I can write conversion-focused copy, run experiments, and use data-driven insights to scale engagement.

I am a performance-driven copywriter with experience creating high-converting web copy, push notifications, and long-form content across e-commerce and B2C platforms. I have driven measurable engagement uplifts and worked closely with product, growth, and translation teams to execute time-sensitive campaigns.

At Meesho I increased push-notification CTR from 0.20% to 0.47% and contributed to ~50% DAU growth on sale days, while conceptualizing and pitching 20+ creative experiments that improved campaign performance. I have hands-on exposure to Meta Ads, ASO, RCS/WhatsApp promotional messaging, and prompt innovation through a copy-led GenAI pod.

My background includes roles at uCertify and Tata Power–DDL where I produced SEO-informed web copy, optimized blog pages, managed MIS reporting, and supported cross-functional operations and audits. As a freelancer I delivered fast-paced live social copy, product descriptions, and longform articles for events and clients.

I pursue continual learning (certification in Digital Marketing & Strategy; IIM Indore program ongoing) and bring a blend of creative writing, SEO expertise, and analytical rigor to drive both acquisition and retention outcomes.

Experience

Work history, roles, and key accomplishments

Current

Copywriter

Current

Meesho

Mar 2025 - Present (9 months)

Increased CTR of push notifications from 0.20% to 0.47% (↑88%) and drove ~50% surge in DAU on sale days through targeted copy and campaign optimization; led 20+ creative experiments and contributed to Meesho's first copy-led GenAI pod for creative automation.

Push Notifications Copywriting A B Testing Performance Marketing ASO Meta Ads

Copywriter

uCertify

Dec 2024 - Mar 2025 (3 months)

Wrote creative product descriptions and high-converting web copy optimized with analytics and SEO; performed blog page optimization to improve organic engagement.

Product Descriptions SEO Analytics Content Strategy Proofreading

Freelance Copywriter

Freelance

Jul 2019 - Dec 2024 (5 years 5 months)

Delivered live social copy for events and long-form articles (1000+ words), producing content for industry events and clients across 2019–2024 with rapid turnaround and SEO focus.

SEO Content Strategy Event Copy Research Proofreading Time Sensitive Delivery

Assistant Officer

Tata Power - DDL

Oct 2020 - Feb 2023 (2 years 4 months)

Managed cross-functional operations, audits, MIS reporting and led innovation initiatives using TQM and 6S methodologies to improve operational efficiency.

Operations Management Audit 6S 管理 Process Improvement