Tasnuva Ashraf Umama

I’m a content strategist and creator who builds performance-driven content systems—from conversion scripting and hook testing to distribution workflows. I’ve helped drive viral-scale results (including 80M TikTok views) while keeping strategy and execution tightly aligned to platform-native behavior.

In my recent roles, I’ve owned end-to-end short-form for multiple clients and teams, leading scripting, filming direction, editing, and publishing across TikTok, Instagram, YouTube, LinkedIn, and Meta. I’ve delivered tangible growth through SEO content strategy (DR 0 to 20 in one month, +3,000 organic visits) and performance campaigns (10x ROAS) by pairing creative iteration with analytics and testing.

I lead with discipline—creator by instinct, strategist by discipline—using AI-assisted workflows to accelerate scripting, repurposing, and ideation without sacrificing brand voice. My work focuses on repeatable processes: editorial planning, content pillars, multi-channel calendars, and clear KPIs that teams can execute and scale.