Sowjanya User

I’m a Senior Data Analyst with 9+ years of experience in data analytics, business intelligence, and KPI reporting, supporting data-driven decision-making across product, marketing, and business teams. I bring strong expertise in SQL for complex querying and analysis of large datasets, plus hands-on BI development with Power BI, Tableau, Looker, and Excel. I also use Python (Pandas, NumPy, SciPy) for data cleaning, transformation, exploratory analysis, and deeper customer behavior and engagement insights.

In my current role (Intent HQ, UK), I design Power BI semantic models using star/snowflake schema, build complex DAX measures, and automate refresh pipelines with optimized performance (including query folding and DAX Studio). I’ve reduced manual effort by 40% through automated ETL workflows and improved reliability by 20% by strengthening data validation and cleansing. Previously at Xicom Technologies (India), I delivered SLA and operational KPI dashboards, automated reporting workflows with SQL Server Agent and Power Query, and improved reporting accuracy by 20%—building a consistent track record of reliable, self-service reporting.