Sowjanya User
@sowjanyauser2
I’m a Senior Data Analyst who turns SQL and Power BI into KPI dashboards and data-driven decisions.
What I'm looking for
I’m a Senior Data Analyst with 9+ years of experience in data analytics, business intelligence, and KPI reporting, supporting data-driven decision-making across product, marketing, and business teams. I bring strong expertise in SQL for complex querying and analysis of large datasets, plus hands-on BI development with Power BI, Tableau, Looker, and Excel. I also use Python (Pandas, NumPy, SciPy) for data cleaning, transformation, exploratory analysis, and deeper customer behavior and engagement insights.
In my current role (Intent HQ, UK), I design Power BI semantic models using star/snowflake schema, build complex DAX measures, and automate refresh pipelines with optimized performance (including query folding and DAX Studio). I’ve reduced manual effort by 40% through automated ETL workflows and improved reliability by 20% by strengthening data validation and cleansing. Previously at Xicom Technologies (India), I delivered SLA and operational KPI dashboards, automated reporting workflows with SQL Server Agent and Power Query, and improved reporting accuracy by 20%—building a consistent track record of reliable, self-service reporting.
Experience
Work history, roles, and key accomplishments
Senior Data Analyst
Intent HQ
Apr 2024 - Present (2 years 3 months)
Designed Power BI semantic models and built complex DAX measures and calculated tables. Developed automated refresh pipelines, performed deep-dive SQL/Python analysis, and delivered MI packs and dashboards for financial KPIs and digital channel performance.
Data Analyst
Xicom Technologies
Feb 2018 - Jul 2022 (4 years 5 months)
Conducted exploratory data analysis using SQL, Python, and Excel to support IT service delivery and business decision-making. Built Power BI and Tableau dashboards, automated reporting workflows, and cleaned and validated data to improve reporting accuracy.
Junior Data Analyst
ValueCoders
Jan 2015 - Jan 2018 (3 years)
Analyzed structured datasets using SQL and Excel to support reporting and customer insights. Built interactive dashboards in Excel and Tableau, performed data cleaning and validation, and supported ad-hoc reporting through SQL queries and EDA.
Education
Degrees, certifications, and relevant coursework
Teesside University
Master of Science, Data Science
M.Sc. in Data Science at Teesside University (2025).
Jawaharlal Nehru Technological University Hyderabad
Bachelor of Technology, Computer Science
B.Tech in Computer Science at Jawaharlal Nehru Technological University Hyderabad (JNTUH) (2014).
Availability
Location
Authorized to work in
Skills
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