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@sohamdutta
Creative designer and social media specialist with a passion for branding.
I am a dedicated designer and social media specialist with a strong background in fashion design and visual merchandising. My journey began at Amity University, where I earned a Bachelor's degree in Fashion Design, graduating with first-class honors. Since then, I have honed my skills in various roles, including my current position as an Assistant Designer at KGL-Kanika Goyal Label, where I assist in creating innovative design concepts and collaborate with cross-functional teams to bring ideas to life.
In my previous role as Designer/Creative Head at Special Edition, I successfully orchestrated marketing strategies that enhanced brand presence and fostered partnerships. My experience as a Visual Merchandiser at The Collective-Aditya Birla allowed me to manage store designs and ensure the implementation of brand standards. I have also excelled in social media marketing, where I conceptualized high-impact campaigns and collaborated with influencers to drive brand awareness.
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Work history, roles, and key accomplishments
KGL-KanikaGoyalLabel
May 2024 - Present (1 year 6 months)
Assisted in creating design concepts, sketches, and layouts while collaborating with the design and merchandising team. Researched industry trends and prepared presentations to communicate design ideas.
Special Edition
Oct 2023 - Present (2 years 1 month)
Led the research and design of collections based on trend forecasts, orchestrated marketing strategies, and created engaging content on social media to enhance brand presence.
The Collective-Aditya Birla
Dec 2022 - Oct 2023 (10 months)
Managed the designated store's visual merchandising, ensuring the implementation of new launches and maintenance of brand standards in collaboration with the head office VM team.
The Collective-Aditya Birla
Jun 2022 - Dec 2022 (6 months)
Achieved 141% YTD sales growth while managing multiple tasks and prioritizing departmental goals through strategic planning and organizational skills.
Urbanic
Oct 2020 - Dec 2020 (2 months)
Conceptualized and executed high-impact marketing campaigns, collaborated with influencers, and designed content for daily brand promotions on social media platforms.
Koovs
Jan 2020 - Apr 2020 (3 months)
Conducted market analysis and trend forecasting while developing high engagement content for social media platforms and fostering relationships with influencers.
Degrees, certifications, and relevant coursework
Bachelor in Design, Fashion Design
2018 - 2022
Grade: First Class
Completed a Bachelor in Design with a focus on Fashion Design, achieving First Class honors. The program emphasized creative design processes, garment construction, and visual communication skills.
Software and tools used professionally
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