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Sodelba AlfaroSA
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Sodelba Alfaro

@sodelbaalfaro

Communications consultant supporting PSE&G energy efficiency programs and developed Domino’s Hispanic communications program, exceeding five annual KPIs.

United States
Message

At PSE&G, I supported customer-focused energy efficiency programs for the Renewables & Energy Solutions group. I translated technical program information into clear communications for employees, customers, and community audiences.

I coordinated information with internal stakeholders and managed editorial calendars, review processes, and supporting documentation. I also developed newsletters, presentations, briefing documents, and talking points.

As a Senior Communications Consultant at Freelance, I supported corporate and nonprofit clients with program communications, community engagement, and partnership development. I developed bilingual English/Spanish materials to improve accessibility and engagement among Hispanic/Latino communities.

For Domino’s, I developed and implemented the 2020 US Hispanic communications program, which exceeded five of six annual KPIs by Q2 and generated more than eight times the annual benchmark for media impressions. Earlier, as an Account Executive at Taylor Strategy, I supported communications programs for Allstate Insurance and Diageo.

Experience

Work history, roles, and key accomplishments

FR

Senior Communications Consultant

Freelance

Jun 2015 - Mar 2025 (9 years 9 months)

Managed program logistics and drove external communications for corporate and nonprofit clients targeting community-focused initiatives. Developed bilingual English/Spanish communications materials and implemented Domino's 2020 US Hispanic communications program, exceeding five of six annual KPIs by Q2 and generating over eight times the annual benchmark for media impressions.

NC

Volunteer Communications Consultant

Newark Center for Meditative Culture

Jan 2020 - Dec 2024 (4 years 11 months)

Supported a Newark-based community organization with communications, outreach, and community engagement initiatives. Developed outreach materials and communications strategies to increase engagement.

PSE&G logoPS

Communications Consultant

Aug 2022 - Jun 2024 (1 year 10 months)

Supported customer-focused energy efficiency programs by developing communications strategies and materials for PSE&G's Renewables & Energy Solutions group. Coordinated with internal stakeholders to gather and organize information for communications materials and program initiatives.

TS

Account Executive

Taylor Strategy

Jan 2013 - Dec 2014 (1 year 11 months)

Supported communications programs for major corporate clients, including Allstate Insurance, by researching, organizing, and translating complex information for multicultural communities. Developed bilingual communications materials and built relationships with external partners to support outreach initiatives.

Education

Degrees, certifications, and relevant coursework

New Jersey Institute of Technology logoNT

New Jersey Institute of Technology

Bachelor of Science, Business

Bachelor of Science in Business from New Jersey Institute of Technology.

Tech stack

Software and tools used professionally

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