Sidney Carr

I’m a UX/UI Designer with over 4 years of experience crafting user-centered digital experiences for B2B and B2C platforms. With a background in psychology and biomedical sciences, I bring a research-driven approach to design, ensuring every interaction is intuitive, accessible, and backed by behavioral insights.

Throughout my career, I’ve had the opportunity to lead transformative projects, like a website redesign at Simplebook that increased traffic by 85% and boosted user retention by 30%. At Kinoko, I optimized UX/UI strategies for e-commerce platforms, driving a 40% increase in conversion rates. I thrive on creating thoughtful, data-driven design solutions that make a measurable impact.

Accessibility and inclusivity are at the core of my work. I’ve worked with marginalized communities to develop digital experiences that meet WCAG compliance standards, ensuring that products are usable for everyone. I also love collaborating across teams—whether it’s working closely with developers to streamline handoffs or conducting usability testing to refine designs based on real user feedback.

I’m constantly learning and improving my skills in Figma, Notion, Jira, Confluence, and Miro to enhance my workflow and bring ideas to life efficiently. My time as a Research Associate at the University of Miami gave me a strong foundation in user research and data analysis, which I apply daily to my design process.

Outside of work, music is my happy place. I listen to over 44,000 minutes of music a year, collect vinyl records, and love going to concerts whenever I can. I also love travel and am always planning my next adventure! Mental health and accessible healthcare are also close to my heart. My background in psychology fuels my drive to create human-centered design solutions that support well-being and inclusivity.

I love problem-solving, storytelling through design, and creating experiences that are not just functional but engaging and meaningful.