Open to opportunities

SH Leng

@shleng

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Senior UI/UX Designer with over 10 years of experience.

Japan

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What I'm looking for

I am looking for a role that challenges my creativity and allows for professional growth in a collaborative environment.

I am a seasoned UI/UX Designer with over a decade of experience in creating user-centered designs that enhance the overall user experience. Currently, I am a Senior UI/UX Designer at Autify, where I lead the design for an AI-powered product that automates test case generation using LLM and Gen AI. My role involves collaborating with cross-functional teams to ensure a seamless AI experience, and I am passionate about usability research and design strategy.

Previously, I worked at LINE Corp, where I optimized conversational UX for various AI-driven voice and chat experiences. My work included designing for CLOVA smart speakers and mobile voice assistance, which significantly improved user engagement. I have also contributed to projects for PETRONAS, where I managed design workshops and articulated design solutions that secured client buy-in. My diverse experience across different industries has equipped me with a unique perspective on user experience design.

Experience

Work history, roles, and key accomplishments

Current

Senior UI/UX Designer

Current

Autify

Jul 2022 - Present (2 years 11 months)

Led design for an AI-powered product that automates test case generation using LLM and Gen AI. Collaborated cross-functionally with engineers and product managers to ensure seamless AI experience.

UX Strategy Wireframing Prototyping LLM Figma Miro

UX Planner

LINE Corp, AI Company

Aug 2019 - Jul 2022 (2 years 11 months)

Designed and optimized conversational UX for NLP and LLM driven voice and chat experiences, including CLOVA smart speakers, CLOVA AiCall, and CLOVA Chatbot. Crafted the VUI/UX for CLOVA as a mobile voice assistance for the Huawei P series.

NLP LLM CLOVA Figma Sketch Adobe Creative Suite

UI/UX Designer

Stampede Design

Aug 2017 - Feb 2018 (6 months)

Managed and led design for a project to revamp downstream operation systems for PETRONAS. Facilitated design workshops and sprints to structure UX strategy.

UI UX Design Project Management UX Strategy Client Communication Figma Sketch

UX Designer

Marx Research

Aug 2016 - Jul 2017 (11 months)

Built the UX foundation for an ERP SaaS product, contributing to a scalable design system. Collaborated with management executives to define design strategy.

UX Design Design Systems Design Strategy Collaboration Figma Sketch

Visual Interaction Designer

Palette Multimedia, R&D Department

Apr 2014 - Aug 2016 (2 years 4 months)

Led UIUX design for the Yellow Pages Malaysia mobile app. Also designed mobile/web applications for hospital patient management systems.

UI UX Design Mobile App Design Web Application Design Yellow Pages Adobe Creative Suite

Co-Founder, UIUX Designer

Darkredz Studio

Mar 2013 - Apr 2014 (1 year 1 month)

Co-founded an indie game studio and launched 2 mobile games within a year. Designed game interfaces and gameplay for Fullscreen Baby and Chicky Run.

Co Founder UI UX Design Game Design Mobile Gaming

Education

Degrees, certifications, and relevant coursework

College of Business and Communication

Diploma, Japanese Studies

Focused on Japanese Studies to master the language and cultural nuances. This program provided a strong foundation in Japanese communication and societal understanding.

The One Academy of Communication Design

Diploma, Digital Animation

Completed a comprehensive program in Digital Animation, gaining expertise in animation principles and digital design tools. Developed skills in creating engaging visual content and interactive experiences.