As a freelance Graphic Designer, I create branding, social media creatives, marketing materials, and print designs tailored to client needs. I maintain brand consistency and visual hierarchy across client deliverables.
At Sanrai Med India Pvt. Ltd., I designed digital and print marketing materials, product visuals, brochures, catalogues, and social media creatives. I also maintained consistent branding across marketing assets.
At GW Tech Pvt. Ltd., I designed books, print publications, brochures, and marketing collateral with clear layouts and print-ready output. My graphic design experience gives me a foundation in typography, layout, and visual hierarchy as I transition into UI/UX design.
In my Zomato UI/UX project, I investigated order cancellations and reframed the problem around user anxiety caused by silent ETA changes, unclear tracking, and unexpected checkout fees. I designed improved tracking, transparent checkout, and a 60-second cancellation flow, then tested the prototype with users to improve clarity and trust.
