At Wildberries, I built the motion language for advertising from scratch and extended it across campaigns, services and all eight countries of operation. I created master animations for 50+ campaigns in 2D and 3D, often starting from the initial idea.
I also designed procedural setups around campaign identities and built AI generation pipelines as production moved to neural tools. The work ran across Wildberries’ OOH network, including 150+ cities, three metro systems, 45 airports and pickup points.
At Replika AI (Luka Inc.), I designed UI motion and marketing animation for Replika, Blush and Tomo, handing motion off to developers in Rive and Lottie. My freelance work included motion for SILK’s Web3 art-platform identity and 3D illustration languages for Dodo Pizza and Drinkit.
