At Drees Homes, I redesigned and expanded 130+ event templates in Marq, helping specialists in 12 markets create on-brand materials themselves. The system cut production time from five days to two and contributed to a 30%+ increase in event attendance.
I developed campaign creative across print, digital, email, social, and motion for 12 regional divisions while maintaining brand standards. I also created and animated 40+ branded Giphy stickers that generated 25.3M+ views.
For Trailhead, I designed a visual identity and carried it across wayfinding, sales signage, print, digital advertising, and direct mail. Pre-launch materials contributed to 14 qualified leads ahead of groundbreaking.
As a freelance graphic designer, I build brand identities and marketing assets for independent businesses and creatives. Earlier, at Jewel Craft Inc., I produced trade show materials, catalogs, sales collateral, and product photography, and designed officially licensed sports merchandise through approval and production.
