Samson Ojukwu-Mba

At NovusUI, I lead strategy and execution across four live products, partnering directly with engineering on scope, feasibility, and technical tradeoffs. My work has driven a 60% uplift in user adoption within six months of launch.

I rebuilt go-to-market motions by defining ICPs, pricing architecture, and launch sequencing, accelerating time-to-revenue across consecutive product lines. Using SQL, Mixpanel, Amplitude, and PostHog, I turned workflow insights into UI/UX improvements that reduced churn by 25% and improved core-feature engagement by 50%.

Previously, I managed three SaaS products in parallel at NovusUI, growing combined active users by 45%, increasing team velocity by 30%, and lifting retention through systematic experimentation. I also built unified UI/UX systems that reduced support tickets by 35% and helped validate market opportunities that contributed to revenue growth.

I began in front-end engineering at Just Web Tech, building responsive web applications, reusable component libraries, and production-ready fixes. I bring that hands-on foundation in HTML, CSS, JavaScript, and React to translating ambiguous business needs into sprint-ready product outcomes for distributed teams.