At Applify, I led end-to-end UX/UI design for 15+ web and mobile products across multiple industries. I created design systems for consistency and scalability, and used Figma to develop wireframes, user flows, mockups, and interactive prototypes.
On Idealscribe, an AI-powered travel planner, I shaped the experience from zero to one. I designed conversation-inspired flows and a content-first design system to turn users’ travel ideas into editable, AI-generated itineraries.
For OneFitness, I designed the brand identity and booking experience for a platform connecting users with personal trainers. I created the user flows, high-fidelity screens, and prototypes, with a focus on making trainer discovery and booking clear and intuitive.
