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Riddhi Raval

@riddhiraval

Paid social creative designer at Century 21 Property Zone, improving listing-page inquiries by 18% across 10 landing pages.

Canada

Message

At Century 21 Property Zone, I run A/B tests on Meta Ads creative and carry the strongest variations into the next round. I also wireframed 10 property landing pages in Figma, helping raise listing-page inquiries by 18%.

At Curate Media, I tested 2–3 creative variations per campaign and scaled the winners, increasing engagement by up to 40% across 20+ campaigns. I work AI-first with tools including Adobe Firefly, Claude, ChatGPT, Gemini and Midjourney to develop concepts and drafts.

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer / Marketing Coordinator

Current

Century 21 Property Zone

Feb 2026 - Present (9 months)

Runs A/B tests on Meta Ads creative and raised listing-page inquiries by 18% across 10 property landing pages. Grew social video engagement by 15% and ships 5–8 projects a week with 20% fewer revision cycles.

Meta Ads A B Testing Figma Google Analytics Instagram Analytics Facebook Analytics Short form Video Wireframing Template Design Brief To Approval Workflow

Freelance Graphic Designer

Self-employed

May 2025 - Feb 2026 (9 months)

Created a cohesive Instagram feed for Thrive, a fitness and wellness brand, by developing its mood board, visual direction, and grid.

Mood Boards Visual Direction Instagram Grid Design Branding

Senior Designer

Curate Media

Dec 2024 - May 2025 (5 months)

Increased engagement by up to 40% across 20+ campaigns by testing creative variations and scaling winners. Halved concepting time with Adobe Firefly and coached 2–3 designers.

Creative Testing Adobe Firefly Social Statics Reels Banner Ads Short form Video Motion Graphics Mentorship

Designer (Freelance)

Arthat Studio

Jan 2024 - Dec 2024 (11 months)

Worked on a Sanganeri documentary book and Kalki web illustrations.

Illustration Book Design Web Design

Communication Designer (Freelance)

Octet Design Studio

Oct 2024 - Nov 2024 (1 month)

Maintained brand guidelines across social, web, icons, and presentations while managing client communication and file handoff.

Brand Guidelines Social Media Design Web Design Icon Design Presentation Design Client Communication

Graphic Designer

Yellow Slice

Oct 2022 - Jan 2024 (1 year 3 months)

Delivered 150+ assets for 15+ client brands with approvals in 1–2 days by running parallel workstreams. Won sign-off on 8+ executive presentations for banking and fintech clients.

Social Graphics Email Banner Presentation Skills Data Visualization Visual Storytelling Brand Guidelines