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Rashi Lohani

@rashilohani

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I optimize Meta and Google Ads campaigns to drive leads and conversions.

India

Message

What I'm looking for

I'm seeking an opportunity to apply my analytical, creative, and digital marketing skills to improve campaign performance, drive business growth, generate leads, and strengthen online engagement.

I managed and optimized Facebook and Instagram ad campaigns for multiple clients at Go Strategy Hub, building targeting strategies around demographics, interests, and customer behavior.

I planned lead generation, engagement, and conversion campaigns, tracked CTR, CPC, ROAS, and conversions, and partnered with creative teams on ad copy and campaign execution. I also used competitor and market research to improve audience reach, ROI, and client satisfaction.

My experience also includes Google Ads campaign support, keyword research, search, display, and video advertising, plus finance and HR internships. I bring a B.Com background and practical strengths in performance analysis, market research, Canva, and Excel.

Experience

Work history, roles, and key accomplishments

Current

Finance Intern

Current

Company Name

Assisted in preparing financial reports and research for investment recommendations. Monitored portfolio performance and tracked market trends.

Financial Reporting Investment Research Portfolio Monitoring Market Analysis Data Management

Facebook Ads Executive

Go Strategy Hub

Mar 2025 - Mar 2026 (1 year)

Managed and optimized Meta Ads campaigns across Facebook and Instagram for multiple clients. Created audience targeting strategies and monitored performance metrics to improve ROI.

Meta Ads Facebook Ads Instagram Ads Audience Targeting Lead Generation Campaign Optimization Performance Analysis Market Research ROI Optimization

Digital Marketing Executive Intern

Go Strategy Hub

Sep 2023 - Feb 2024 (5 months)

Assisted in developing and managing Google Ads campaigns for clients. Performed keyword research, ad creation, and campaign optimization.

Google Ads Keyword Research Campaign Optimization Digital Marketing Strategy

HR Intern

INVEST I CARE

Mar 2023 - Jul 2023 (4 months)

Assisted in recruitment processes by screening resumes and conducting initial candidate interviews. Coordinated onboarding activities and supported HR operations.

Recruitment Interviewing Onboarding HR Operations Documentation