Rakin Absar

I am a results-driven Digital Marketing Specialist with over six years of experience in developing and executing online marketing strategies that drive brand awareness, lead generation, and revenue growth. My expertise lies in SEO, PPC, content marketing, social media, email campaigns, and data analytics. I have a proven ability to optimize digital performance and manage multi-channel marketing campaigns effectively.

In my role as a Digital Marketing Specialist at a B2B Digital Agency in New York, I planned and executed integrated digital marketing campaigns for clients across various sectors, including retail and tech. I successfully improved SEO rankings for client websites, increasing organic traffic by 60% within six months. Additionally, I managed PPC campaigns with a monthly ad spend of $30K, achieving an average ROAS of 4.5x. My efforts in A/B testing and landing page optimization led to a 35% increase in lead conversion rates, while my content calendars for social platforms boosted engagement by 50%.

Previously, as a Digital Marketing Coordinator at Algo Tech Co. in Chicago, I assisted in managing paid ad campaigns and analyzed their performance to provide actionable insights. My email marketing campaigns achieved impressive open rates over 25% and CTR of 8%. I collaborated closely with designers and developers to enhance UX/UI and improve site performance, ensuring that our marketing efforts were both effective and user-friendly.