I’m a Senior Video Editor looking to lead performance-driven video production, combining creative strategy, conversion data, and AI workflows to create scalable content that drives measurable revenue and growth.
Open to opportunities
Prashanth Palanival
@prashanthpalanival
I build conversion-focused VSLs and video funnels that drive revenue and sign-ups.
MalaysiaWhat I'm looking for
I've spent seven years at Mindvalley, where I lead VSL, Masterclass, and short-form video production built to perform—not just look good. My VSL team contributed 53% of company revenue and helped scale the business to $12 million.
As Mindvalley's primary editor for VSL and Masterclass content, I've led videos from raw footage through launch for B2B, customer acquisition, and product campaigns. I built a company-wide VSL framework that reduced production turnaround by about 40% and use engagement and conversion data to shape editing decisions.
Previously, I managed the VSL department, partnering directly with the CEO, marketers, and content strategists across launches. Through streamlined processes and A/B testing, we increased leads and conversion rates by 30%, grew registered users by 16,000, and exceeded revenue goals by 45%.
I've also edited more than 20 Masterclass videos that generated $6 million in sales revenue. I combine storytelling, motion and sound design, colour grading, AI-assisted workflows, and strong editorial standards to help teams scale high-performing video output.
Experience
Work history, roles, and key accomplishments
Current
Led end-to-end production of VSL and funnel videos for B2B and customer acquisition campaigns, along with short-form content driving conversion and sign-ups. Built a standardized VSL framework and protocol library adopted company-wide, cutting production turnaround time by ~40%.
Managed the VSL department, contributing 53% of company revenue and helping scale the business to $12 million, while growing registered users by 16,000. Developed and implemented streamlined processes that increased leads and conversion rates by 30%.
Edited 20+ Masterclass videos and managed to achieve $6 million in sales revenue. Incorporated motion design, sound design, dynamics editing, colour grading and storytelling skills into the Masterclass.
Intern, Network Dealers Department
Volkswagen Group Malaysia
Jan 2016 - Dec 2016 (11 months)
Presented new policies to VW dealers in Klang Valley as the primary liaison between dealerships and headquarters. Built relationships with dealerships through various communication methods including in-person meetings, phone conversations, and email correspondence.
Education
Degrees, certifications, and relevant coursework
University of Nottingham Malaysia
Bachelor of Science, Business, Economics & Finance
2016 - 2019
Pursued a Bachelor of Science with Honours in Business, Economics & Finance, gaining a strong foundation in business principles and economic analysis.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
MalaysiaAuthorized to work in
Salary expectations
4k-6k USD
Job categories
Skills
Video EditingVideo ProductionLeadershipTeam LeadershipProduction ManagementRevenue GrowthProcess InnovationStrategic PlanningProject PlanningStakeholder ManagementVendor ManagementPremiere ProAfter EffectsPhotoshopAdobe IllustratorDaVinci ResolveCapcutDescriptMotion DesignSound DesignVideo GradingStorytellingStorytelling StructuresMidjourneyHiggsfieldSunoVoice AIPost Production WorkflowsFunnel StrategyA B TestingConversion Rate OptimizationGoogle AnalyticsPerformance Marketing StrategyJiraAirtableFigmaChatGpt
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