Open to opportunities

Pranita Rathore

@pranitarathore

Message

Product Designer with 3+ years of experience in fintech and insurance.

India

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to impactful design solutions and continue to grow professionally.

I'm a passionate Product Designer with over three years of experience in creating intuitive, data-driven products across B2B and B2C platforms. My journey has seen me ship more than 45 impactful features in the fintech and insurance sectors, focusing on transforming user feedback and research into thoughtful design solutions.

At AssetPlus, I played a pivotal role in designing and launching a centralized quote generation flow, which enabled over 6,478 successful quotes from more than 9,000 initiated. My commitment to user-centered design has driven significant improvements, such as an 88.22% CSAT score through a feedback tool I integrated. I thrive in collaborative environments, working closely with Product Design PMs, developers, and stakeholders to deliver high-quality work efficiently.

My previous experience at Accenture allowed me to collaborate with internal design teams on various initiatives, laying the groundwork for my transition into product design. I am always eager to learn and grow, continuously seeking opportunities to enhance my skills and contribute to innovative projects.

Experience

Work history, roles, and key accomplishments

Current

Product Designer I

Current

AssetPlus

Apr 2024 - Present (1 year 2 months)

Designed and launched a centralized quote generation flow for Term Insurance, enabling 6,478 successful quotes and 509 organic B2C inquiries in three months. Overhauled the analytics dashboard based on user interviews, increasing daily active users by 75% and event interactions by 42.45%.

User Experience Interaction Design UI UX Design Rapid Prototyping Wireframing Figma User Research Product Design Fintech Insurance

Jr. UI/UX Designer

AssetPlus

Jan 2023 - Present (2 years 5 months)

Designed and integrated a feedback tool for support, collecting feedback on 12,940 tickets and driving an 88.22% CSAT score. Built a profile management system for advisors, reducing support team workload by 90% and introducing personalized cards that saw 200+ shares on launch day.

UI UX Design User Centered Design Visual Design Usability Testing Information Architecture Figma Notion Rive wix

Firmware and Embedded Eng Associate

Accenture

Sep 2020 - Present (4 years 9 months)

Collaborated with internal design teams on side initiatives, including internal tools and dashboard redesigns, and low-fidelity wireframing. Tested and validated IPTV Set Top Boxes for European clients in an agile environment, developing Python automation scripts and managing defects on Linux systems.

Embedded Systems Python Linux Agile Methodologies Wireframing Dashboard Design Internal Tools Test Automation

Education

Degrees, certifications, and relevant coursework

Coursera

UX Design Professional Certificate, UX Design

Grade: Certificate

Completed a 15-module training program with hands-on projects, earning certification and creating a portfolio. This program provided comprehensive knowledge in UX design principles and practices.