Pranita Rathore
@pranitarathore
Product Designer with 3+ years of experience in fintech and insurance.
IndiaWhat I'm looking for
I'm a passionate Product Designer with over three years of experience in creating intuitive, data-driven products across B2B and B2C platforms. My journey has seen me ship more than 45 impactful features in the fintech and insurance sectors, focusing on transforming user feedback and research into thoughtful design solutions.
At AssetPlus, I played a pivotal role in designing and launching a centralized quote generation flow, which enabled over 6,478 successful quotes from more than 9,000 initiated. My commitment to user-centered design has driven significant improvements, such as an 88.22% CSAT score through a feedback tool I integrated. I thrive in collaborative environments, working closely with Product Design PMs, developers, and stakeholders to deliver high-quality work efficiently.
My previous experience at Accenture allowed me to collaborate with internal design teams on various initiatives, laying the groundwork for my transition into product design. I am always eager to learn and grow, continuously seeking opportunities to enhance my skills and contribute to innovative projects.
Experience
Work history, roles, and key accomplishments
Product Designer I
AssetPlus
Apr 2024 - Present (2 years 3 months)
Designed and launched a centralized quote generation flow for Term Insurance, enabling 6,478 successful quotes and 509 organic B2C inquiries in three months. Overhauled the analytics dashboard based on user interviews, increasing daily active users by 75% and event interactions by 42.45%.
Jr. UI/UX Designer
AssetPlus
Jan 2023 - Present (3 years 6 months)
Designed and integrated a feedback tool for support, collecting feedback on 12,940 tickets and driving an 88.22% CSAT score. Built a profile management system for advisors, reducing support team workload by 90% and introducing personalized cards that saw 200+ shares on launch day.
Firmware and Embedded Eng Associate
Accenture
Sep 2020 - Present (5 years 10 months)
Collaborated with internal design teams on side initiatives, including internal tools and dashboard redesigns, and low-fidelity wireframing. Tested and validated IPTV Set Top Boxes for European clients in an agile environment, developing Python automation scripts and managing defects on Linux systems.
Education
Degrees, certifications, and relevant coursework
Coursera
UX Design Professional Certificate, UX Design
Grade: Certificate
Completed a 15-module training program with hands-on projects, earning certification and creating a portfolio. This program provided comprehensive knowledge in UX design principles and practices.
Banasthali University
B.Tech, Information Technology
Grade: 8.08 CGPA
Graduated with an 8.08 CGPA in Information Technology. The curriculum covered various aspects of IT, preparing for a career in technology.
Availability
Location
IndiaAuthorized to work in
Portfolio
pranita13.03@gmail.comJob categories
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