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Patricia Gómez

@patriciagmez

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I build cohesive brand identities, packaging, and social media design for digital and print experiences.

Cuba

Message

What I'm looking for

I'm looking to create strategic, cohesive brand experiences through visual identity, packaging, and social media design, while continuing to grow through hands-on collaboration across digital and print projects.

I've developed visual identities and rebranding projects for Lena Rosa, Chez Penton, and Mrs. Coffee, creating complete graphic systems across digital and print media.

At Medialityc, I contributed visual identities and communication campaign systems for tourism, gastronomy, and retail clients including SunTravel, OnliZas, Ittow, and Yanelis Cake.

I combine brand research, audience analysis, strategy, and visual storytelling to create consistent touchpoints that strengthen positioning. My work spans packaging, social media, editorial design, photo editing, and audiovisual production.

Earlier, at ADLF Agency, I supported campaign concepts and visual proposals for Henko de Yady and Rosa del Nilo. I'm self-taught in graphic design, branding, and marketing, and continue developing through hands-on work.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer

Current

Patricia Gómez

Jan 2023 - Present (3 years 8 months)

Developed visual identity and rebranding projects for brands such as Lena Rosa, Chez Penton, and Mrs. Coffee, creating complete graphic systems for digital and print media. Each project was based on analysis of brand identity, target audience, and client objectives.

Branding Packaging Social Media Design Adobe Illustrator Figma Canva