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Niamh Watson

@niamhwatson

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Growth-focused marketing leader driving digital strategy and acquisition.

Australia

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What I'm looking for

I seek a growth-oriented marketing role where I can lead digital strategy, scale acquisition frameworks, work cross-functionally, and continue developing Japanese language skills in a collaborative, data-driven environment.

I am a growth-focused marketer with eight years’ experience building and executing scalable digital marketing initiatives across B2B and consumer brands, with strengths in lifecycle marketing and paid media. I lead national digital strategy and execution, collaborating with agencies, regional teams and franchise partners to drive brand awareness, lead generation and customer acquisition.

In my current role I shape broader marketing strategy with emphasis on website optimisation, SEO, AI-led content and campaign frameworks that support national initiatives and new openings. I have delivered senior-level consulting and owned end-to-end marketing strategy through to delivery, applying a technology-led, data-informed approach across paid and owned channels.

I am hands-on in campaign execution and optimisation across Meta, Google Ads and LinkedIn, and experienced in CRM automation and EDM delivery; I am planning to relocate to Japan and continue developing my Japanese language skills while advancing my marketing career.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Executive

Current

Lift Brands (Snap Fitness APAC)

Jun 2024 - Present (1 year 7 months)

Leads the national digital marketing strategy and execution, driving brand awareness, lead generation and customer acquisition. I focus on shaping broader marketing strategy, building scalable foundations across website optimisation, SEO, AI-led content and campaign frameworks that support national initiatives, franchise marketing and new
club openings.

Digital Strategy SEO Paid Media Content Marketing Analytics

Senior Marketing Lead

The Marketing Lab

Jun 2023 - Nov 2023 (5 months)

Provided senior-level consulting and led strategic partnerships across B2B clients, owning marketing strategy through to delivery. Developed data-informed digital and lifecycle strategies across paid and owned channels, while leading and supporting the wider marketing team with hands-on execution oversight.

Marketing Strategy Lifecycle Marketing Data Driven Growth Paid Media Strategic Partnerships Digital Campaigns

Marketing Lead

The Marketing Lab

Jun 2021 - Jun 2023 (2 years)

Managed client relationships while delivering both tactical and strategic marketing programs across B2B brands. Personally executed and optimised digital campaigns across Meta, Google Ads and LinkedIn, alongside EDM delivery and CRM automation, working cross-functionally to drive measurable performance outcomes.

Client Management Meta Ads Google Ads LinkedIn Ads EDM Marketing Automation Cross Functional Collaboration

Marketing Coordinator / Intern

The Marketing Lab

Jan 2018 - Jun 2021 (3 years 5 months)

Executed SEO, content optimisation and support for digital campaigns while assisting senior marketing efforts and campaign project management across clients.

Education

Degrees, certifications, and relevant coursework

QLD University of Technology

Bachelor of Business, Marketing

2017 - 2020

Grade: 6.607

Activities and societies: College of Excellence, QUT Equity Notetaker, IFB105 Database Management Peer Leader, VRES, IFB105 Database Management Demonstrator Tutor, QUT Women in Tech Graphic Designer

Completed a Bachelor of Business with a Marketing major.

QLD University of Technology

Bachelor of Information Technology, Computer Science

2017 - 2020

Grade: 6.607

Activities and societies: College of Excellence, QUT Equity Notetaker, IFB105 Database Management Peer Leader, VRES, IFB105 Database Management Demonstrator Tutor, QUT Women in Tech Graphic Designer

Completed a Bachelor of Information Technology with Computer Science major.