At OLIVER Agency, I lead web and content strategy across digital experiences, connecting user needs, business objectives, brand standards, and audience insights. I develop content architectures, editorial strategies, and governance frameworks to improve clarity, consistency, findability, and scalability.
As Senior Social Media Manager at OLIVER Agency, I led social strategy and community engagement for SheaMoisture, Bayer healthcare brands, and premium spirits. I also turned live moments at Roots Picnic, Broccoli City, CultureCon, and Beautycon into interactive digital experiences.
At LiveOne/EMPKT PR, I led publicity and digital marketing initiatives for artists and entertainment brands. Strategic pitching helped secure interviews, editorial features, and playlist placements.
At Lexington Plastic Surgeons, I managed social content and editorial calendars, using analytics and competitive research to inform recommendations. Earlier, as Marketing Director at Abracadabra NYC, I led marketing, social, influencer, and partnership initiatives, contributing to annual sales averaging $3M.
