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Musa IqbalMI
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Musa Iqbal

@musaiqbal

Performance video editor for DTC and e-commerce brands, producing direct-response ads, UGC creatives, and AI video.

Pakistan
Message

As a freelance Performance Video Editor, I’ve produced direct-response video ads for more than 30 DTC brands. I edit creatives to capture attention, communicate key selling points, and encourage viewers to take action.

At IR Media, I worked as a UGC Ai winning Ads Editor and Performance Video Editor. I developed creative variations for testing hooks and messaging, and optimized formats and pacing for Meta, YouTube, and native advertising.

Experience

Work history, roles, and key accomplishments

FS
Current

Video Editor | Direct-Response ads, UGC & AI Video

Freelance | Self-Employed

Oct 2020 - Present (6 years 1 month)

Worked as Video Editor | Direct-Response ads, UGC & AI Video at Freelance | Self-Employed.

FE
Current

Performance Video Editor

Freelance (Self employed)

Oct 2016 - Present (10 years 1 month)

• Produced direct-response video ads for more than 30+ DTC brands.
• Edited advertising creatives designed to capture attention, communicate key selling points, and encourage viewers to take action.
• Added captions, motion graphics, transitions, and sound design to improve clarity and engagement.
• Developed creative variations to support testing of different hooks and messaging angles.
• Deliver

IR Media logoIM

UGC Ai winning Ads Editor

IR Media

Mar 2021 - Mar 2026 (5 years)

Worked as UGC Ai winning Ads Editor at IR Media.

IR Media logoIM

Performance Video Editor

IR Media

Mar 2019 - Mar 2026 (7 years)

Worked as Performance Video Editor at IR Media.

Education

Degrees, certifications, and relevant coursework

University of Cambridge logoUC

University of Cambridge

Bachelor of Media Studies, Arts, Entertainment, and Media Management

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