At Digi Sidekick, I own end-to-end experience design for Ecomally, a B2B marketing analytics product that brings fragmented attribution, creative performance, catalog, and audience data into one view for D2C brands. I designed AI-powered insights that pair decision-ready context with the metrics behind each recommendation.
I turn ambiguous requirements into testable experience frameworks, including information architecture, multi-step workflows, and clear loading, empty, and recovery states. I validate concepts through usability testing and stakeholder reviews, then deliver production-ready designs and specifications with engineering and data teams.
At Mobikasa, I redesigned complex customer journeys across responsive web, tablet, and mobile for global B2B and B2C clients. I also built reusable UI patterns and contributed to design systems across client products.
At Taab Solutions, I worked on UX transformation across 15+ digital products, introducing interaction patterns that reduced user drop-off by 20%. Earlier, at RipenApps and as a freelance designer, I worked on food ordering, medical e-learning, and projects for startup and SME clients across fintech, e-commerce, and education.
