Lua Lopes

I am a Senior Public Relations professional with seven years of experience in the innovation and technology ecosystem, leading PR strategies for startups. I combine strategic thinking with hands-on media relations to secure high-impact coverage in top-tier Brazilian business and technology outlets. Therefore, I have consistent knowledge in developing communications strategies to announce important news to the media and market. On my daily basis, I write press releases, analyze mentions in the media, prepare spokesperson for interviews and maintain an active, strategic contact with top-tier journalists.

I delivered measurable results, such as large increases in media coverage for clients including GetNinjas, Sami Saúde, Tembici, Doare, and CredAluga. Thanks to my diligence to pursue results I advanced from intern to Senior PR Analyst at Grupo Fala, earning three internal awards including “Fala de Ouro”, the company 's most prestigious recognition. I also attempt to use AI in my daily activities in order to enhance my efficiency and productivity. As a result, I learned how to create a RAG (Retrieval-Augmented Generation) MVP tool designed to improve spokespeople interviews preparation.

I am fluent in Portuguese and have advanced English proficiency, an ability achieved as a result of two exchange programs in Canada and the United States that I attended. I spent a month in Toronto taking high-advanced corporate English classes at ILAC in 2024. In 2025, I was approved for a scholarship program and got 50% of the scholarship to attend a Management Program at Ohio University for two weeks. Beyond my professional life, I am an active writer. I have been published in four Brazilian anthologies and won an honorable mention in a Portuguese literary award (36th edition of the Ferreira de Castro Youth Literature Award) spanning Portuguese-speaking countries.