lee leoric
@leeleoric
I lead UX strategy and design systems that simplify complex products and accelerate user value.
VietnamWhat I'm looking for
At AIAIV, I drive UX strategy and 0→1 product formation, defining product direction, core use cases, and UX principles.
Previously at VNG Cloud, I owned UX for vServer, a core revenue driver, and reduced instance provisioning from about one minute to under 15 seconds. I also led vServer Monitoring and built design-system foundations for clearer observability and faster delivery.
Across NEC Vietnam, Zerogravity Asia, and Queenwatch Company, I’ve led end-to-end UX from research and problem framing through wireframes, prototypes, UI direction, and scalable interaction patterns.
Experience
Work history, roles, and key accomplishments
Lead UX Designer
AIAIV
Jan 2025 - Present (1 year 8 months)
Drove UX strategy and 0→1 product forming, defining product direction, core use cases, and UX principles. Built scalable foundations (IA, core flows, standards/patterns) to enable products to ship consistently and serve users.
Senior UX/UI Designer
VNG Cloud
Apr 2022 - Dec 2024 (2 years 8 months)
Owned UX for vServer (core revenue driver), simplifying complex infra workflows into scalable experiences. Cut instance provisioning time from ~1 minute to <15s, improving speed-to-value. Led UX for vServer Monitoring: IA, key states, and interaction patterns to improve observability clarity and decision-making. Built/maintained design system & component library to improve consistency and delivery
Senior UX/UI Designer
NEC Vietnam
Mar 2020 - Apr 2022 (2 years 1 month)
Led end-to-end UX: problem framing, wireframes, and flow design from low to high fidelity. Drove UI execution: art direction, UI guidelines, interface design, and interactive prototypes.
UI/UX Designer
Zerogravity Asia
Jan 2018 - Mar 2020 (2 years 2 months)
Owned UX delivery: defined user problems and produced low-to-high fidelity wireframes. Delivered UI design and prototypes, aligning visual direction with product goals and usability.
Graphics - UI Designer
Queenwatch Company
Oct 2016 - Jan 2018 (1 year 3 months)
Designed graphics and user interfaces for the company.
Education
Degrees, certifications, and relevant coursework
Nordic Corde
Product Design, Product Design
2019 - 2020
Completed a Product Design program at Nordic Corde from 2019 to 2020.
Jönköping University
User Experience Design, User Experience Design
2016 - 2019
Studied User Experience Design at Jönköping University in Sweden from 2016 to 2019.
University of Science
Computer Science, Computer Science
2013 - 2016
Studied Computer Science at the University of Science from 2013 to 2016.
Availability
Location
VietnamAuthorized to work in
Salary expectations
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