
Laura Lei
@lauralei
I build consistent, high-quality web experiences through brand design and front-end development.
What I'm looking for
At Balsamiq, I own and develop the company website, translating the brand into consistent digital experiences across marketing and product communication. I create landing pages, visual assets, GIFs, and animations while bridging design concepts and custom-coded implementation.
I've also built responsive e-commerce interfaces for Armani Exchange and Kartell at YOOX NET-A-PORTER GROUP, and designed and developed websites and e-commerce platforms at Krescendo Multimedia and Area9. I bring 12+ years of visual design, branding, and front-end development experience, with curiosity for new tools and approaches.
Experience
Work history, roles, and key accomplishments
Multimedia Graphics and Brand Design Lead & Front-end Developer
Balsamiq Communication
Jun 2018 - Present (8 years 3 months)
Own and develop the company website, covering both design and front-end in a custom-coded environment. Translate brand into consistent digital experiences across marketing and product communication.
Front-End Developer
YOOX NET-A-PORTER GROUP
Apr 2017 - Jun 2018 (1 year 2 months)
Developed responsive e-commerce interfaces for brands like Armani Exchange and Kartell. Collaborated with design and product teams to ensure pixel-perfect implementation.
Front-End Developer & Graphic Designer
Krescendo Multimedia
Apr 2015 - Mar 2017 (1 year 11 months)
Designed and developed websites for clients across different industries. Managed both visual design and technical implementation of e-commerce platforms.
Front-End Developer & Graphic Designer
Area9
Mar 2014 - Dec 2014 (9 months)
Designed and developed websites for clients across different industries. Managed both design and technical implementation of e-commerce platforms.
Education
Degrees, certifications, and relevant coursework
ITS McLuhan
Multimedia Graphics and Brand Design
2012 - 2013
Multimedia Graphics and Brand Design program at ITS McLuhan from 2012 to 2013.
Istituto d'Arte Venturi
High School Diploma, Graphic Design and Photography
2007 - 2012
High School Diploma in Graphic Design and Photography from Istituto d'Arte Venturi from 2007 to 2012.
Availability
Location
Authorized to work in
Salary expectations
Job categories
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