At WERTEC, I turned retention-team briefs into launch-ready emails, usually working from the brief through to the final file. Layout and hierarchy changes made with strategists and copywriters helped push CTR up 20 to 30%.
I designed mobile-first emails, adjusted them based on what was getting clicks, and handed over dark-mode-tested, Klaviyo-ready files. I worked through three Q4 and BFCM seasons in a row.
At Ethisol, I designed email campaigns and landing pages for client projects. Earlier graphic design roles at Barley Home Kitchen and STEM Education System gave me a foundation in layout, visual hierarchy, and brand consistency.
I built LoopLab, a free animation studio for email designers, available as a web app and a Figma plugin on Figma Community. It helps designers create scrolling banners and edit GIFs without starting over, using Vanilla JS, Canvas API, a custom GIF encoder, WebCodecs, and the Figma Plugin API.
