K. Ruchi
@kumariruchi
I’m an SEO Specialist driving B2B lead generation for ERP and manufacturing companies through organic growth and analytics.
IndiaWhat I'm looking for
I help manufacturing, packaging, and industrial companies find the right ERP solution by turning organic visibility into qualified B2B leads. With 4+ years in marketing and a core focus on B2B SEO, I don’t just chase traffic—I build strategies that drive engagement and pipeline growth in the complex ERP and manufacturing space.
Right now, I work as an SEO Specialist at SAMADHAN, a Microsoft Dynamics 365 Partner. I manage end-to-end SEO strategy—keyword research, on-page, off-page, and technical optimization—while creating and optimizing blogs, landing pages, and industry-focused content to improve search rankings for ERP and niche industry pages.
I’m hands-on with performance tracking using GA4 and Google Search Console, and I manage WordPress publishing and site structure to support sustainable growth. I also contribute to organic lead generation and performance reporting, support LinkedIn and off-page marketing with creatives, and I’m expanding into Google Ads to combine organic search, analytics, and paid media for full-funnel business growth.
Experience
Work history, roles, and key accomplishments
SEO and Digital Marketing Executive
Samadhan
Sep 2025 - Present (10 months)
Worked as an SEO and digital marketing executive at Samadhan supporting organic visibility and lead generation for Microsoft Dynamics 365 ERP solutions.
SEO | Digital Marketing Executive
Sep 2025 - Present (10 months)
Worked as SEO | Digital Marketing Executive at SAMADHAN | Microsoft Dynamics 365 SPD Partner.
Samadhan SEO and Digital Marketing Executive
Samadhan
Jan 2024 - Present (2 years 6 months)
Managed end-to-end SEO strategy, including keyword research and on-page, off-page, and technical optimization. Created ERP/industry content, monitored performance with GA4 and Google Search Console, and supported WordPress updates and marketing activities.
Search Engine Optimization Executive
GlobalWebify
Apr 2024 - May 2025 (1 year 1 month)
Provided SEO execution for clients/industry pages, supporting search visibility improvements during the engagement period.
Worked as Search Engine Optimization Executive at Global Webify.
WordPress and Digital Marketing Executive
GlobalWebify Pvt. Ltd.
Jan 2024 - Jan 2025 (1 year)
Built and managed WordPress websites for multiple clients and coordinated on design, layout, and requirements. Implemented basic SEO setup and content optimization.
Customer Relations Executive
Tradebulls Securities Pvt. Ltd.
Jan 2016 - Jan 2017 (1 year)
Managed customer support, maintained client records, and handled client queries while supporting ongoing relationship management.
Worked in client relationship management for Tradebulls Securities during the stated period.
Served as an allocation analyst at NerdyTurtlez.com during the stated period.
Worked as a mutual fund associate at CaMS during the stated period.
Digital Marketing Trainee
Kalam Academy Pvt. Ltd.
Jan 2024 - Present (2 years 6 months)
Trained in digital marketing and website development, assisting with live ad campaigns and website/creative work.
Operations Associate
ABSAS Solutions Pvt. Ltd.
Jan 2018 - Present (8 years 6 months)
Handled client coordination, documentation, and scheduled deliveries, and participated in issue discussions and internal communication.
Education
Degrees, certifications, and relevant coursework
Kurukshetra University
Master of Business Administration - MBA, Marketing
2012 - 2014
Ranchi University, Ranchi
Bachelor of Commerce - BCom, Accounting and Business/Management
2009 - 2012
Ranchi University
Bachelor of Commerce - BCom, Accounting and Business/Management
2009 - 2012
Earned a Bachelor of Commerce (BCom) with a focus on Accounting and Business/Management at Ranchi University.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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