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Katrina Janelle AlarconKA
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Katrina Janelle Alarcon

@katrinajanellealarco

Senior Multimedia Designer at UBE Marketing/Future Now Ventures creating multi-channel campaigns and visual systems for Australian technology brands.

Philippines
Message

At UBE Marketing/Future Now Ventures, I create multi-channel B2B campaign work for Australian technology brands, spanning digital, print and event materials. I develop visual identities and brand guidelines that keep each brand distinct across its marketing channels.

At Philippine Rice Research Institute, I designed institutional campaign materials and corporate branding used across multiple branches. I also co-managed the design and layout of Rice Matters and led creative development for RCEF Seed Distribution communication and event collateral.

For Hive Health, I designed digital marketing and paid advertising assets, including video ads, onboarding videos and brand illustrations. I also built editable Canva templates for recurring social media content.

On The Spark Children’s Learning Park Project, I led brand identity development and art direction, then created environmental branding mockups and promotional materials. I’ve also designed illustrated mug and advent calendar products for Frog Coffee.

Experience

Work history, roles, and key accomplishments

UV
Current

Senior Multimedia Artist

UBE Marketing/Future Now Ventures

Feb 2024 - Present (2 years 8 months)

Delivers multi-channel B2B campaign creative across social media, paid advertising, email, web, presentations, print and events. Manages creative across multiple Australian technology brands and mentors junior designers.

PI

Science Research Specialist I (Designer/Illustrator)

Philippine Rice Research Institute

Oct 2022 - Dec 2024 (2 years 2 months)

Designed corporate branding, digital, print and social media materials for institutional campaigns and government programmes. Co-managed the design and layout of Rice Matters newsletter and produced corporate brochures and publications.

FC

Illustration and Product Design

Frog Coffee

Jul 2023 - Oct 2023 (3 months)

Collaborated with Frog Coffee on the development of a limited-edition illustrated mug collection. Conceptualised and designed a main character and created five unique designs for limited edition mugs.

Education

Degrees, certifications, and relevant coursework

University of the Philippines Baguio logoUB

University of the Philippines Baguio

Bachelor of Fine Arts, Fine Arts

2018 - 2022

Grade: Cum Laude

Bachelor of Fine Arts with Cum Laude honors. Thesis on a visual information campaign about endemic avian diversity in Baguio.

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