karen lie

I’m an Assistant Brand Manager with over 1 year of experience in the wine industry and 3 years of marketing experience overall. I support and execute brand campaigns, build brand narratives, and stay eager to learn through new opportunities.

In my current role at Sarindo Makmur Sejahtera, I assist in managing brand strategies and marketing initiatives for New World Wine. I organize and execute brand activations—wine tastings, promotional events, and trade engagements—to strengthen brand presence in the market.

I collaborate closely with cross-functional teams, distributors, and external partners to ensure marketing campaigns are implemented effectively. I also support the development of promotional materials and POSM, while monitoring market trends and competitor activities to inform growth strategies.

Previously, as a Marketing Assistant, I helped plan and execute marketing campaigns, coordinate events and brand activations, and create and manage social media content. I also supported copywriting for marketing materials, captions, and promotional content—building a strong foundation in marketing coordination and communication.