Remote short-form video editing and content strategy work with brands and creators, freelance or full-time, especially with US and international teams. I do my best work where I can plan the content and edit it.
Looking for a job
Kanwardeep Singh
@kanwardeepsingh
Freelance short-form video editor and consumer insights strategist at Hindustan Unilever. Reels, TikToks and Shorts in Premiere Pro.
IndiaWhat I'm looking for
At Hindustan Unilever Limited, I research audiences, competitors, and cultural moments for Dove, Lux, Lifebuoy, Axe, and Rexona, then turn those findings into messaging ideas. I also build measurement frameworks to assess brand, creator, and user-generated content.
For the House of Fresh FIFA fan experience, I researched and selected influencers and worked with creators to place brands in moments fans were already sharing. Creator posts drove 27.1K engagements, with Rexona the top-performing brand.
On the Lifebuoy Maha Kumbh campaign, I captured real pilgrim stories and worked with creators to amplify the hygiene message on social.
Alongside my HUL role, I edit Reels, TikToks, and Shorts for clients and my own brand-breakdown content. I shape edits around a hook, retention, and a clear CTA, and can plan content with clients when they need strategy as well as editing.
Experience
Work history, roles, and key accomplishments
Current
Consumer Marketing Insights Executive
Hindustan Unilever Limited
Mar 2024 - Present (2 years 8 months)
Researched audiences, competitors, and cultural moments for 5 brands (Dove, Lux, Lifebuoy, Axe, Rexona) through social and search listening, and turned findings into messaging ideas. Managed agencies and partners, and built measurement frameworks across buzz, engagement, sentiment, and search.
SE
Freelance Short-Form Video Editor
Self Employed
Edit Reels, TikToks and Shorts in Adobe Premiere Pro for a fashion brand, a YouTube creator, and a London personal trainer, plus own brand-breakdown content. Build each edit around a hook, retention, and a clear CTA, with kinetic captions, motion graphics, and sound.
Education
Degrees, certifications, and relevant coursework
Amity University Rajasthan
Bachelor of Technology, Computer Science and Engineering
2020 - 2024
Activities and societies: Google Developer Student Club Lead (2023 to 24)
Pursued a Bachelor of Technology in Computer Science and Engineering from 2020 to 2024.
Coursera
Meta Marketing Science, Marketing Science
Completed the Meta Marketing Science certification.
Coursera
IBM Data Analytics, Data Analytics
Completed the IBM Data Analytics certification.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndiaAuthorized to work in
Portfolio
kanwardeep-edits.pages.devSalary expectations
140k+ INR
Social media
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