Jerry Lasswell

Designed and shipped 6+ mobile applications across healthcare and lifestyle domains, improving task completion rates and usability. Led UI/UX design for 4 SaaS products and built scalable design systems, improving consistency by 40% and reducing design-to-development turnaround time.

Led end-to-end product design for SaaS and internal platforms across education, marketing, and real-estate divisions, increasing engagement by 30%. Designed a web-based inventory and POS system and executed UI/UX for a UAE-based tourism platform, improving user satisfaction by 45%.

Revamped the platform landing page UI, increasing platform usage by 20%. Streamlined onboarding and registration flows, reducing user sign-up time by 30% through usability-driven design improvements.

Produced SEO-optimized design content, increasing organic traffic by 40% and subscriber growth by 25%. Designed reusable UI components adopted by 15+ product teams, improving consistency and long-term retention by 25%.

Rebuilt the marketing landing page using A/B testing, increasing conversion rates by 25%. Designed mobile app interfaces and an admin dashboard, improving user retention by 30% and internal productivity by 20%.

Led UI/UX design for web and mobile applications, increasing user engagement by 15%. Collaborated with engineers to reduce development turnaround time by 20% and produced wireframes and interactive prototypes, shortening usability feedback loops by 25%.

Completed the Google UX Design Certification in 2023.

Completed a Bachelor of Science in Political Science in 2021.

Completed the UX Fundamentals: The Beginner's Guide certification.

Completed the UI/UX Design Bootcamp in 2023.