At Voy, I lead the weight-loss acquisition engineering team across a full conversion and reactivation funnel for a healthtech business serving approximately 2 million members. I scaled a new cross-functional team, improved end-to-end funnel conversion by 9% in three months, and delivered express checkout that increased conversion by 3% while reducing payment-step churn by 4%.
Previously at ASOS, I led teams responsible for high-traffic product listing, shopping cart, and authentication experiences serving tens of millions of browsing sessions each month. I've built teams and engineering culture from scratch, developed engineers into senior roles, and delivered experimentation, search, recommendations, micro-frontend, React, and TypeScript initiatives across e-commerce and loyalty products.
