Isha User

Mapped local communities through primary research to identify user behaviours, needs, pain points, and opportunities for improving the organisation's digital presence. Analysed market trends, competitor gaps, audience expectations, and digital best practices to inform website structure, positioning, and differentiation.

Enhanced a new 'Industry Connect' section across mobile and laptop interfaces, expanding the existing application's functionality and improving access to industry-related opportunities. Translated stakeholder and business requirements into user-focused interface solutions, balancing usability, visual consistency, and product objectives.

Created market-aligned packaging concepts for musical instruments, translating client requirements into cohesive visual solutions that strengthened shelf presence and product communication.

Established a luxury perfume brand identity system spanning logo, colour palette, packaging, and 5+ brand touchpoints, creating a cohesive visual language that strengthened brand consistency and premium market positioning. Planned marketing collateral and digital content strategies to improve brand communication and audience engagement, contributing to an estimated ~20% increase in client engageme

Pursuing a Master's of Design and Space at the National Institute of Fashion Technology, Mumbai, with an expected completion in the future.

Completed a Bachelor's of Fashion Design at Pandit Lalkhmi Chand State University of Arts and Performance, Rohtak, from 2019 to 2024.