Open to opportunities

Iris NIA

@irina_novikova

Message

UI/UX Artist with 10+ years crafting player-focused mobile game interfaces and Unity-ready design systems.

Poland

Message

What I'm looking for

I’m looking to own end-to-end UI/UX production for live mobile titles—building wireframes, prototypes, and Unity-ready design systems. I want a team where KPI-driven design, LiveOps iteration, and cross-functional collaboration deliver measurable usability and retention wins.

I’m a UI/UX Artist with 10+ years of experience designing and delivering player-focused game assets and interfaces for live mobile titles. I excel at owning the full UI/UX production cycle — from wireframes and prototyping to design systems and production-ready assets for Unity implementation.

I’m KPI-driven and focused on measurable outcomes: I’ve driven improvements in usability, production efficiency, and player retention through close collaboration with game design, product, and development teams. In Primal Legacy, I owned UI systems and visual style direction under real production constraints—reducing UI production time by more than 30% and increasing player retention by at least 17%.

Across LiveOps and feature delivery, I create and maintain UI Kit–ready assets, iterate rapidly based on player data and KPIs, and ensure seamless cross-team alignment. I’ve also mentored junior artists and improved production workflows, helping teams deliver high-frequency updates without sacrificing visual consistency or technical requirements.

Experience

Work history, roles, and key accomplishments

Current

Senior 2D / UI Artist

Current

Heimdall Games

Jan 2025 - Present (1 year 5 months)

Owned UI/UX development from concepts to launch, ensuring clear visual hierarchy and usable mobile interfaces. Delivered production-ready 2D assets integrated with Unity and iterated on features using player data and KPIs.

UI UX Design Wireframing Prototyping Design Systems Figma LiveOps

Senior 2D / UI Artist

Plarium and Product Madness

Jan 2023 - Jan 2025 (2 years)

Designed and owned UI systems tied to gameplay and product KPIs, improving player engagement and retention. Created and maintained assets for live features and high-frequency LiveOps updates while coordinating end-to-end with product, UX, and development teams.

UI Mobile HUD UX Figma Design Systems LiveOps Cross Functional Collaboration

Senior 2D Artist

Veraxen

Jan 2021 - Jan 2023 (2 years)

Developed visual style and UI assets across multiple game features, maintaining consistency through frequent updates. Optimized production workflows for Unity implementation and mentored junior artists to reduce iteration cycles.

Production Workflows Mentoring Iteration Cycle Reduction

Lead Artist

Gismart

Jan 2020 - Jan 2021 (1 year)

Defined art direction for mobile projects and led the art team through full production cycles. Built production pipelines with task assignment and documentation to streamline delivery and improve cross-team alignment.

Art Direction Task Documentation Unity Ready Asset Prep

Concept Artist

Belka Games

Jan 2018 - Jan 2020 (2 years)

Created characters, environments, and UI concepts with a focus on gameplay clarity for pre-production. Produced storyboards and visual prototypes to support early decision-making.

Concept Art Storyboarding Prototyping Gameplay Clarity Character Design Environment Design

Senior 2D Artist

Playtika and Synesis

Jan 2017 - Jan 2018 (1 year)

Produced live-game visual elements (characters, scenery, objects, vehicles, textures, clothing) and delivered concept art and storyboards within established styles. Created sketches, texturing, and game-specified art assets to match production requirements.

Character Environment Art Sketching Concept Art Storyboards