Ira Singh

I’m a marketing and growth intern currently pursuing my MBA (IIM Bodh Gaya, 2025–2027). I help brands turn research and positioning into campaigns that perform—across B2C, B2B, B2G, and B2E—while keeping customer experience and loyalty at the center.

At Atlys (Growth and Partnerships), I led strategic brand positioning and STP marketing, ran exhaustive market research and competitive analysis, and improved brand recall by 73% in targeted focus groups. I orchestrated performance marketing across multiple segments, managed social media campaigns (including a documentary-led series), and executed on-ground activations in Tier-1 Delhi-NCR to strengthen demand for Atlys visas.

I also bring strong content, communication, and campaign execution skills—writing copy for print ads featured in dailies like Hindustan Times and Times of India, and supporting CSR work like “Operation Sindoor.” Through influencer and partner collaborations (including campaigns with Agoda), I helped expand the organization’s Indian market presence while maintaining a clear brand story across channels.

Across other internships, I’ve delivered measurable digital growth by combining SEO/SMM strategy with platform execution. At ALOI, I researched 80+ homestays across Northeast India, optimized keyword targeting, and increased brand visibility by 34% while improving engagement by 20% through Instagram and Meta ad calendar management; at BEINGSATTVAA, I revamped web experience using Squarespace/SEO and achieved a 67% MoM traffic increase.