Immanuel Wandeto

I’m a results-driven Senior Product Designer & Engineer with 5+ years of experience leading the end-to-end creation of full-stack web applications. I specialize in translating complex user requirements into elegant, high-performance solutions—from concept to cloud—while keeping outcomes tied to business growth.

As the Founder & Senior Product Engineer at Squarely.online, I run the full product lifecycle for proprietary SaaS products, combining UI/UX design, full-stack development, and cloud deployment. I drove a 40% revenue increase by creating the Aptly Booking System, and increased customer conversion by 20% by re-architecting it into an installable Progressive Web App (PWA). I also led digital transformation work for a local SACCO and delivered a client-managed site in 7 days, driving 1,000+ user interactions.

Previously, I worked as a FullStack Web Developer & IT Consultant, architecting and building client-facing SaaS and internal tools that improved revenue and client success. I built an e-commerce sales engine that increased revenue by 20%, delivered a ticketing system generating KES 1M+ in event revenue, and integrated a KRA-compliant eTIMS tax engine that boosted recurring revenue by around 30%. As a product designer I’ve also produced investor-ready UX prototypes for mobile projects such as “The Resolution App” which is an all-in-one student wellness app that got the green-light for development soon after presenting the prototype.