At Sources, I audited the e-commerce experience and analysed Shopify behavioural data to prioritise journey pain points. I designed new features, a modular design system and a new brand identity.
I also digitised operational workflows using Notion and Sendcloud, cutting logistics errors by 15%. I recommended an AI chatbot to reduce customer-support workload.
At Air France-KLM, I mapped connecting-passenger journeys and investigated research gaps with internal stakeholders. Smaply was adopted by internal teams, and passenger satisfaction in connection areas increased by 30%.
At Scaylab, I redesigned a B2B platform for incubators and start-ups, including its brand identity, interfaces and design system. Active users doubled after the redesign; I also conducted mixed-methods research and developed a marketplace concept at Medianet Incubator.
