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Ik Mamun

@ikmamun

Head of Design at Cartup, leading digital campaigns and branding after rebranding Daraz Bangladesh, HungryNaki and Swap.

Bangladesh

Message

At Cartup, I lead the creative and design department across digital campaigns, branding and visual communication, maintaining brand consistency across customer touchpoints and mentoring creative team members.

At Daraz, I led the rebrand across web, app and marketing assets, developed HungryNaki’s brand guideline and led its rebrand. I also increased campaign conversion by 5%, reduced design delivery time from 30 to 15 days, and recruited and mentored 20+ designers.

Experience

Work history, roles, and key accomplishments

Current

Head of Design

Current

Cartup

Jul 2024 - Present (2 years 3 months)

Lead the creative and design department for digital campaigns, branding and visual communication. Maintain brand consistency across all customer touchpoints and mentor creative team members.

Brand Identity visual communication Creative Direction Team Mentorship Campaign Design

Product Design Manager

Olab

Nov 2022 - Jun 2024 (1 year 7 months)

Shaped the visual and brand direction for the company's website launch and marketing presence.

Product Design Brand Direction Visual Design Marketing Design

Brand/UI Design Consultant

Swap

Dec 2022 - Jun 2023 (6 months)

Directed brand marketing strategy for the full rebrand of the Swap marketplace and app. Oversaw the design team on visual identity consistency across product and marketing assets.

Brand Strategy Visual Identity UI Design Marketing Design Team Leadership

Head of Design

Daraz

Jul 2015 - Oct 2022 (7 years 3 months)

Led the full-scale rebranding of Daraz Bangladesh across web, app and marketing assets. Developed the brand guideline for HungryNaki after its 2021 acquisition by Daraz and led its full rebrand. Increased campaign conversion by 5% while managing 3 campaigns per month and reduced design delivery time by 50%.

Brand Identity Rebranding Campaign Design Team Leadership Mentorship Design Operations

Senior UI/UX Designer

RITL

Nov 2013 - May 2015 (1 year 6 months)

Led branding and print material design alongside interface design for a large healthcare software client (BAPSA). Created DAAK, a mobile app to prevent sexual harassment, selected by the ICT Ministry.

UI Design UX Design Branding Print Design Mobile App Design