Heidi Patalano

- Manage a team of two editors and three reporters. Ideate, assign and edit breaking news coverage and features on trending products, practices and homebuyer behavior. 
- Collaborate with the audience growth team to develop storytelling methods that reach new readers.
- Leverage data from Google Analytics, Chartbeat, Salesforce and in-house systems to inform content strategy and the deployment of

- Drove editorial strategy for special print editions across five regional markets — Los Angeles, South Florida, Westchester, Long Island, and New Jersey — maintaining consistent voice and quality standards across each.
- Managed and expanded a distributed network of freelance contributors and remote staff across five metropolitan markets, scaling output to support market expansion.
- Partnered wi

- Wrote and edited content for print and digital audiences, developing compelling narratives across entertainment, lifestyle, and cultural topics with a focus on high shareability and engagement.

- Assigned, edited, and produced service-driven content on New York City's residential real estate market, including housing affordability guides and market explainers for a general consumer audience.
- Created and managed the 'Famous Neighbors' franchise series, and oversaw daily content production for the 'This Is New York' lifestyle blog.

- Planned and executed editorial packages for major cultural events; edited and assigned content across film, technology, and lifestyle sections.

- Reported stories on home design, career development, culture and entertainment.
- Paginated news and features.

- Conducting daily man-on-the-street interviews about the day's news.
- Reported and edited the daily column featuring notable New Yorkers and national celebrities.
- Managed freelancer contracts and payments.

- Managed 35mm and 16mm print archive for filmmaker Frederick Wiseman, director of landmark documentary "Titicut Follies".
- Assisted in editing by maintaining log of clips, organizing bins for film "The Garden".
- Provided pre-production support for filming of "State Legislature".