Hass naa

As a Senior UX Designer at Cultivate PCG, I led the UX/UI strategy for our gifting platform, evolving it from a minimum viable product to a fully marketable solution. My work included designing a scalable design system that ensured consistency across all digital touchpoints, enhancing both brand identity and user experience. I successfully redesigned the gifting website, optimizing usability and increasing conversions by 20%. My collaborative efforts with cross-functional teams have driven significant engagement metrics, contributing to a 30% increase in weekly active users for paid subscriptions.

In addition to my role at Cultivate, I have been a Freelance Digital Visual Artist since 2011, where I deliver bespoke branding and website design to small businesses and startups. My projects have included mobile apps and e-commerce platforms, achieving an average usability improvement of 30%. I pride myself on conducting thorough UX research to identify user pain points and create intuitive designs. My passion for design is reflected in my award-winning digital illustrations that have contributed to Cairo’s creative underground scene.