Harsh Soni

I’m a creative and operations professional with 12+ years of experience across visual content, media, production, brand storytelling and team management. I started my career in photography and grew into a broader leadership role, working across creative direction, production planning, post-production, operations, business development and process improvement.

Over the years, I’ve been involved in 500+ projects across weddings, events, hospitality, F&B, fashion, lifestyle, architecture, corporate documentation and brand content. My work has taken me from developing creative concepts and planning productions to managing crews, vendors, timelines, budgets and post-production pipelines. I’ve also led post-production operations with teams of around 50 people and coordinated production crews of 100+ people on large-scale days.

A significant part of my experience has been making creative businesses run better. I’ve researched and introduced technology, improved workflows, built resources and teams, and worked on processes that reduced turnaround time by roughly 30%. I enjoy being the person who can understand the creative objective, translate it into an executable plan and make sure the work gets delivered properly.

I’m now looking to take this experience into a more structured corporate, media, entertainment or creative environment where I can contribute at a larger scale. I’m particularly interested in roles spanning Creative Leadership, Creative Operations, Production, Content & Media, Program/Project Management and Studio or Partner Operations. I’m open to roles where creative thinking and strong execution need to work together, rather than being limited to purely hands-on production.

My interests sit at the intersection of creativity, technology, people and business. I enjoy understanding how teams work, finding inefficiencies, building better systems, developing content ideas and keeping complex projects moving. I’m also interested in emerging creative technology and AI, especially where it can improve ideation, workflows and production without compromising the quality or intent of the work.

I bring a practical, hands-on understanding of creative businesses, but I’m now looking to apply that experience to larger teams, brands and organisations with greater scale, structure and long-term growth opportunities.