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Hafid FachrudinHF
Looking for a job

Hafid Fachrudin

@hafidfachrudin

I create meaningful product, brand, and visual design that connects business needs with people.

Indonesia
Message

What I'm looking for

I'm looking to collaborate with creative, curious teams that use design to solve meaningful problems and turn ideas into purposeful visuals.

At Paperpillar Studio, I create UI/UX, brand identity, product design, and motion work where strategy and creativity meet.

I build intuitive user flows and shape visual voices that balance business needs with what resonates visually. I enjoy asking the right questions and turning complex problems into thoughtful, impactful design.

As a collaborator at Eau Studio, I contribute graphic design, illustration, web design, and visual storytelling within a remote-first team. I value clear communication, self-discipline, and design as a tool for problem-solving rather than decoration.

My earlier work includes animating and developing storyboards and characters for the short film Half A Life, along with editorial design, digital illustration, photo retouching, and brand identity work at Abankirenk Kreatif.

Experience

Work history, roles, and key accomplishments

Paperpillar logoPA
Current

Product Designer

Feb 2017 - Present (9 years 7 months)

At Paperpillar Studio, I craft design solutions that live at the intersection of strategy and creativity. My focus spans across UI/UX, brand identity, product design, and a touch of motion to bring ideas to life.

Whether I’m building intuitive user flows or shaping a brand’s visual voice, my approach is always about finding that sweet spot between what the business needs and what resonates visual

Eau Studio logoES
Current

Collaborator

Aug 2013 - Present (13 years 1 month)

As a collaborator at Eau Studio, I’ve had the opportunity to work closely with a small, passionate team that values creativity, curiosity, and meaningful design.

Here, I contribute to a wide range of work — from graphic design and illustration to web design and visual storytelling. What I truly value in this studio is our shared mindset: design as a tool for problem-solving, not just decoration.

Ado Ato Pictures logoAP

Illustrator

Sep 2015 - Aug 2016 (11 months)

I've had the opportunity to collaborate with Adoato Pictures on the creation of the short animated film "Half A Life." In this project, I worked as an animator and collaborated closely with a small team to develop the storyboard, characters, and see it through to completion. Our approach involved continuous discussions to ensure perfection in execution, and we consistently aimed to contribute inno

Abankirenk Kreatif logoAK

Graphic designer & Illustrator

Jun 2011 - Jun 2015 (4 years)

I started my journey at Abankirenk Kreatif as a Junior Designer, where I laid the foundation of my creative career. I was primarily involved in editorial design for annual publications, but over time, my role expanded into more diverse areas such as digital illustration, photo retouching, and brand identity development.

During my 4 years there, I learned the importance of visual consistency, stor

Weirdsgn logoWE

Freelance Graphic Designer

Jul 2013 - Aug 2013 (1 month)

In 2013, I had the opportunity as a freelance designer to create quote assets for the Ainun App. This experience was truly invaluable as it marked my first venture into crafting typography designs and layouts within an application.

Education

Degrees, certifications, and relevant coursework

UM

Universitas Sebelas Maret

Associate's degree, Design and Visual Communications, General

2006 - 2010

SS

SMA Batik 1 Surakarta

Social Sciences

2004 - 2006

Tech stack

Software and tools used professionally

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