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Giannina Reyes

@gianninareyes

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I build brand positioning, digital campaigns, and retail activations for real estate and consumer brands.

Dominican Republic

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What I'm looking for

I'm looking to lead brand, digital marketing, content, and activation strategies where I can manage campaigns, partners, budgets, and multidisciplinary teams while driving measurable growth.

At Finisterre Capital, I lead marketing and advertising across the corporate brand, a commercial plaza with more than 35 active brands, and multiple luxury residential developments.

I create brand and content strategies, coordinate agencies and freelancers, and manage Meta Ads and LinkedIn Ads budgets to improve reach, traffic, and visits to the point of sale.

Previously at MakerCo, I managed a portfolio of 8–10 client accounts with 100% retention, coordinating deliveries, teams, productions, and key events.

I also bring field activation experience from Red Bull Dominicana, along with strengths in event production, supplier coordination, CRM, AI-powered marketing workflows, and bilingual communication in Spanish and English.

Experience

Work history, roles, and key accomplishments

Current

Coordinadora de Mercadeo

Current

Finisterre Capital

Jan 2024 - Present (2 years 8 months)

Led the marketing and advertising area for the group, covering corporate brand, a commercial plaza, and multiple luxury residential projects. Executed digital advertising, managed budgets, coordinated events, and integrated AI tools to optimize processes.

Meta Ads LinkedIn Ads AI Content Strategy Budget Management Event Production Vendor coordination Brand Strategy

Ejecutiva de Cuentas

MakerCo

Jan 2023 - Dec 2024 (1 year 11 months)

Managed a portfolio of 8-10 client accounts with 100% retention. Coordinated delivery flow, supervised team, and served as main client contact and brand representative in key productions and events.

Account Management Client Relations Team Supervision Project Coordination