Gela Adamiani
@gelaadamiani
Creative Director and brand strategist designing joyful, human-centered experiences for kids.
What I'm looking for
I’m a Creative Director focused on building consistent brand and visual experiences across digital and physical touchpoints. At AVISPA, I led complete creative direction and brand development strategy, developing the visual identity and communication style while driving campaigns, digital content, and promotional materials.
I bring a strong psychology foundation to creative work—using an understanding of human behavior, emotional engagement, and child-focused experiences to design more intuitive, engaging product journeys. I’ve also led multidisciplinary teams, managed creative workflows in fast-moving environments, mentored designers and content creators, and maintained high-quality standards through design systems and scalable asset production processes.
I’m passionate about modern creative tooling and efficiency, including AI-assisted creative workflows to improve production speed and quality. Alongside visual work, I create and shape sound—supporting richer multimedia experiences through sound design, audio editing, music production, and audio storytelling.
Experience
Work history, roles, and key accomplishments
Art Director & Creative Team Lead
Startup Company
Jan 2025 - Jan 2026 (1 year)
Provided creative direction and managed a multidisciplinary creative workflow in a fast-moving startup environment. Directed creative standards, mentored team members, and introduced AI-powered creative tools to improve production speed and quality.
Creative Director & Brand Manager
Avispa
Jan 2023 - Jan 2026 (3 years)
Led end-to-end creative direction and brand development strategy for Avispa, ensuring consistent brand identity across digital and physical touchpoints. Developed brand visual identity, marketing campaign concepts, and communication style while collaborating with marketing, sales, and external partners.
Education
Degrees, certifications, and relevant coursework
ITVET - Academy of Information Technologies
Bachelor, Psychology
2025 - 2026
Bachelor studies at ITVET - Academy of Information Technologies in Tbilisi, with a focus on psychology.
Caucasus University
Bachelor, Psychology
2019 - 2024
Bachelor studies in psychology at Caucasus University, with coursework focused on human behavior, motivation, cognitive processes, emotional engagement, and child psychology principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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